Sebastian Professional

Born in the 1970’s, Sebastian Professional was a pioneer in innovative styling tools and techniques and grew into a portfolio of brands that produced industry classics such as Shaper Hairspray and Potion 9. Today, Sebastian Professional innovates once again and emerges as one brand designed to inspire stylists and consumers alike.

With the relaunch of the Sebastian Professional brand in July 2008, P&G Professional Care seized the opportunity to conduct exhaustive market research with stylists and consumers to determine what was lacking for them in the current salon category. This resulted in over two years of product testing and over 10,000 conversations with stylists and consumers to identify where P&G Professional Care could fill a void. The result today – the co-creation of a professional brand and a complete range of versatile and fearless care and styling products.

he new Sebastian Professional is a focused and powerful collection of over 30 products that combine heritage heroes with new and exciting innovation. The three collections below are designed to offer versatility, inspiration and style.

Visit The Official Site

Visit The Facebook Site

Have you tried this product? If so leave a comment below and let us know what you think.

This entry was posted on Thursday, June 4th, 2009 at 4:15 pm and is filed under Featured In-Store Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.